Baia Mare - the Brasov of North Romania
21st December 2007

By Noreen Lucey, Property Investment Analyst, Property Secrets

Why would landscapes matter to serious Romania property investors? Read on...

For any one who has been to the Transylvania Mountains and found the scenery stunning, then they would most certainly be in awe of the Maramures.

Baia MareAn area of rolling hills, scenic villages and a step back in time, it is one of the most beautiful parts of Romania, situated in the north of the country and close to the Ukrainian border.

And anyone that has been to the Maramures will almost surely have visited the city of Baia Mare. The city is an interesting one in terms of its location, climate, demographics and economy.

Baia Mare is very similar to Brasov geographically.

The city lies on a plane surrounded by mountains with the nearest ski resorts only 20km from the city.

Baia Mare enjoys a very temperate climate due to its location in the mountains.

Romanians will tell you the proof of this is the chestnut trees that can be found growing in the region around the city. This is the northern most area you can find chestnut trees that usually need Mediterranean climate to grow.

With a population of 150,000 it is the main city in the Maramures region supporting a catchment area of 30,000 people.

The city is the administrative seat of Maramures however its economy was driven by the mining industry - generally for minerals such as copper and lead but mainly gold.

The mining industry has declined since 1989 however recently there has been a return to the old gold mines as new technology has made further extraction of the mineral possible. As with all mining regions the legacy of heavy duty mining is visible outside the city.

A mining accident in 2000 led to a cyanide leak into local rivers. International pressure led to stricter controls over the mining industry and more focus on environmental protection. Tourism in the region benefited as agri-tourism opened up in the Maramures region. Local farmers benefited from grants made available to promote the agri-tourism industry and non-intensive farming.

An odd phenomenon about the region around Baia Mare is the number of expensive looking villa type farmhouses which look out of place on the 2 hectare farms of the region. But this area is the source of some 10% of the estimated 2.5 million Romanians that have emigrated abroad.

And it is believed that the money repatriated from these emigrants amounts to €4.5bn a year. There are a lot of people in this region living from money sent home by family members working abroad. What is really important about this however is circa 250,000 emigrants that may in the next few years be looking to return home, buy a house and settle down.

Will the jobs be there to support the return of such a large number of emigrants?
Currently, the main employer in the city is Italsofa, the sofa manufacturer which employs around 3,500 people in Baia Mare. A number of small manufacturing companies have also located to the city.

A Romanian investment agency recently reported a labour shortage in Baia Mare.

This is good news for emigrants returning home but also for migrants locating to Romania. There is evidence that the city is becoming a gateway for Ukrainians entering the country looking for work.

The city is less than 200km from the Ukrainian border and an important city in the eyes of the EU to support the enlargement of the economic and commercial relations between EU countries and non-EU countries such as Ukraine.

Already the following infrastructure projects are at different stages of planning as part of the EU regional policy. This is part of the development of a high speed road network in north-western Romania as part of the EU eastern border road axis linking the Gdansk - Budapest - Odessa - Constantan - Verna corridor.

The following proposals have been made:

1. The development of a West-East road axis through Northern Romania: Vienna (Austria) - Budapest - Nyiregyhaza (Hungary) - Satu Mare - Baia Mare - Suceava (Romania) - Chisinau (Moldova) - Odessa (Ukraine). See map below:

Map 1

2. The development of a North - South road axis connecting the Baltic Sea with the Black Sea through Gdansk - Lublin - Rzeszow - Mihajlovce - Kralovsky- Chlmek - Zahony - Satu Mare (fork to Baia Mare - Suceava - Chisinau - Odessa) - Cluj Napoca - Bucharest (fork to Constanta) - Sofia - Varna. See map below:

Map 2

No dates have been announced yet as to when work will commence on these projects however it will certainly open up the city of Baia Mare to the EU and non EU members such as Moldova and Ukraine. The north Romanian corridor is clearly an important one in terms of linking up the EU with these markets and Baia Mare looks set to benefit hugely from its strategic location in this region.

Map 3

What property investment in the city?

There were two big retails projects announced recently. Dawnay Day Carpathian PLC, the retail property investment company established to invest in Central and Eastern Europe, has acquired a multi-purpose development site for a value in excess of €6.5m in the city. Construction is expected to commence in September 2008 and the estimated gross development value of the project is expected to be €68m with completion due in 23 months.

Another big project announced was by Futureal Group and Immoeast to construct a €97 million shopping centre in Baia Mare.

Called Gold Plaza, the centre will make use of total usable space of 43,000 sqm.
Construction is scheduled to begin start of 2008 and completion at the end of next year.

Typically, the retail and commercial property sectors in emerging markets are always the first to take off and we believe these announcements signal that the residential property market in Baia Mare is only about to take off.

The first residential development in the city was only recently announced and for serious investors who realise the importance of getting in first to take advantage of the highest growth phase of these markets, this city is one to watch.

Interested? Browse these related topics:
Romania Property Europe

My Opinion

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Alex Papworth Baia Mare - the Brasov of North Romania
Posted: Dec 21 07 15:14
Total Posts: 27
Users Rating:

Interesting analysis Noreen and it reads as if we can anticipate PS propsects in the very near future.
I can see there are good signs for this area but there are a number of areas which give me cause for concern for which I woud be interested in hearing a PS response.
Firstly, the prospects for jobs seems to be minimal and very narrow (sofa manufacturer and mining) and not industries which will generate significant wealth.
Secondy, there is no mention of the city's policy on attracting investment - I think it is key having a progressive open city that encourages the right sort of companies to invest with, for example, tax breaks.

Personally, I am very interested in getting into an area before it has been 'spotted' but the potential has to be long term not just a two year flash in the plan.

I don't claim to know this area but taking your article at face value, there seem to be some risks would need considering.

I would be interested in knowing other's thoughts.

Average Rating: unrated
Charles Bell RE: Baia Mare - the Brasov of North Romania
Posted: Dec 27 07 05:06
Total Posts: 59
Users Rating:

Hi Alex

I've just returned from 4 days in a ski resort called Borsa west of Baia Mare but in Maramures. We drove back to Cluj by going further east through the mountains to Viatra Dornei and through Bisrita.

A lot of young people from this region were part of the exodus to Italy...hence as many Italian registered cars were on the 'roads' as Maramures ones. Sure those who have made Euros have built nice houses but check out if they are connected to gas and elecrtricity. I dont see too many of these young people coming back until retirement...the potential of the region is in tourism.

I went with two of my children who had aa wonderful time skiing. Ski hire was cheap and affordable. The ski run was over two miles long but no junior or intermediate slope for beginners or the less confident.

The Romanian government recently announced a 'competition' to select six regions where it would provide assistance in promoting tourism. At the moment the roads remain awful and the quality of service took me back to John Cleese (except there was no pretence at hotel management) and Fawlty Towers. Half of what was on the menu wasnt available and there was no traditional Christmas dinner. The level of English was down to one member fo staff. The staff did their best to close the place down by 8.30 on Christmas Eve and when they couldnt they got drunk on Jack Daniels compliments of the bar. This took me back to the Romania I encountered when first coming to this country eight years ago.

One lesson I have learnt about this country is that nothing is certain until it happens. Baia Mare may have potential but that's as far as it goes at the moment. Roads may be planned but have not been prioritised - there's enough doubt about budget etc of the Brasov - Cluj section of the Transilvania Highway.

As far as employment is concerned the word on the ground is that those from Maramures who are not in Italy are coming here to Cluj in search of relatively well paid jobs and a better lifestyle. And as for Ukranians....I predicted earlier this year that Romania would seek to recruit Romanian speaking Ukranians to address labour shortages and that prediction has come true with the government announcing a weekm or so ago that together with Trade Unions and employers representatives it would send teams to the Ukraine (and Turkey if I recall) to address this issue in a structured way and also look at the possibility of recruiting from India and China.

But is this the answer? Officially Romanian unemployment is 4.2% but this masks the reality. For every two unemployed persons (including children and pensioners) there is one employed person. The official figure is derived from those who REGISTER as unemployed and hides the large number of people in rural areas who survive on a subsistence economy (see http: / /www .nineoclock .ro /archive _index .php?page=detalii &categorie=frontpage &id=20071219 -501075 ). Couple this with the Romanian problem of the low levels of productivity of those who are gainfully employed and you have to ask whether this country really needs to import labour. Greater emphasis should be placed on encouraging movement from rural areas to the cities; encouraging those who are abroad to come back with incentives to start small businesses; addressing youth unemployment and encouraging those who retired early often as a consequence of the closure of state enterprises to come out of retirement and learn skills relevant to today's labour market.

Baia Mare.... give the airport an upgrade and invest strategically...a gateway to Maramures tourism at best but not for at least five years.

Seasonal best,

Charles Bell



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Noreen Lucey RE: Baia Mare - the Brasov of North Romania
Posted: Dec 27 07 10:01
Total Posts: 99
Users Rating:

Alex,

Many thanks for your comments. Baia Mare is a city that we have just started to monitor so expect more information and analysis on this city and region. So far we are impressed with what we have uncovered.

Charles,
Thank you for your insight into the area from your recent skiing trip to Maramures. Your experience of the area sounds very much like mine! The level of service does leave a lot to be desired and amenities and facilities are not of western standards however there are infrastructural plans in place that will open up the city to the rest of the country and to the EU. True, a date when this project will commence has not been confirmed however this section near Baia Mare is part of a route traversing Europe and important enough to merit construction in the very near future.
You have seen how Cluj has developed over the past 8 years and we believe this will be similar to the pattern of development we will see in Baia Mare. Perhaps 8 years ago it would have been difficult to envisage the pace of growth we have seen in Cluj?

Noreen

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