British business are booming and it can't find all the high quality people it needs, writes David Lawrenson.
Even when they do find the right people, they often cannot persuade them to permanently move to another part of the UK for what might be a short contract.
For many companies too, buying a property and then using it to let out to their key employees is too much hassle.
So these companies are in the market to rent from private landlords. It's flexible and meets the company's short-term needs.
But what are the pros and cons of letting to this market, how does this market break down into segments, what are the risks and what sort of property should you buy to achieve success in this market?