Hungary for growth - Picking Gyor and Pecs?
26th July 2007

Property Secrets CEO Neil Lewis is spending three weeks with his family travelling around Central, Southern and Eastern Europe, hoping to discover the next markets to experience 200% property price growth in five years.

He's currently in Hungary and these are his views on the country's potential.


Budapest, HungaryI'm continuing my hunt for cities with the potential to deliver 200% growth in the next 5 years.

Yesterday, I covered the political challenge to make Budapest and Hungary a great property investment location. And as Robin Bowman added yesterday, the jury is still out on Hungary's economic improvements.

Today, asking the question - will any other cities in Hungary make make attractive property investment opportunities?

Hungary offers a logistical centre inside the EU and at the heart of Europe (Old and New).

It has higher costs than neighbours (and much higher / unreformed taxes) but offers better productivity.

It is Hungary's logistical advantage that has led to Asian electronics companies to base factories in this country. Essentially, many electronics products are 'big boxes'. This means that as the price of the product (toasters to TVs) falls, the distribution cost becomes a larger % of the overall cost. Hence, the best place to put your TV manufacturing plant - all things being equal - is in the best distribution point.

The country can be divided into 4 main parts

Budapest - the capital

The Danube Bend - West and North West of Budapest - hills of Buda and the way to Vienna. Following the Danube river (Northern border with Slovakia). This region forms part of the car cluster - that includes Slovakia and Trnava.

East and South East of Budapest - the great planes - predominantly agriculture and the poorest region.

North (and North East) - hills and mountains to Slovakia and the old mining and industrial heart (with highest unemployment).

Population Distribution

One major capital city - with 2m inhabitants and 5 regional city centres - with around 300,000 inhabitants each.

10m in Hungary, 2m in Budapest, 2m in 2nd tier cities (below), 6m in towns and villages.

There is no clear second city (which makes investment outside Budapest trickier).

Communications

Roads are an urgent priority.

Rail network large - but needs substantial upgrading.

The Danube provides an additional method of low cost water transport for containers and large items (such as rolled steel). This connects to Vienna and Bratislava to the North and has the potential to connect to Belgrade in the South (not currently navigable for large ships).

Traffic can continue on the Danube into Germany and as far as Amsterdam - although I don't know if large ships are able to navigate that far?

Budapest

  • M0 - ring road motorway around south and east side of city
  • Redevelopment of Budapest container terminal
  • Redevelopment of Pest city centre - Champs Elyses of Budapest
  • Plans to develop the riverside (to remove traffic) from Pest side of the river
  • 30% of Hungarian labour force is in or around Budapest
  • Buda and 5th District of Pest are the expensive districts
  • 9th and 8th districts are seeing large scale development (8th district still has a very poor reputation - and is regarded as dangerous). However, where the 8th district touches the Danube river, there is / will be riverside living developments and the new National Theatre (like London's South Bank, I guess?)
  • A new bridge is being constructed in the North - between 3rd and 13th district
  • 15th and 14th are panelak districts (although 14th contains some expensive areas)
  • 16th district - contains detached houses

Gyor - 2nd tier city

  • Audi engine plant - producing 1m engines per year
  • University town
  • New port on the Danube creating multi-modal logistics centre
  • Large new steel mill (Danish) nearby will transport rolled steel via the Danube
  • Cultural city

Miskolc - 2nd tier city

  • Technical university
  • Centre of the poorest region in Hungary

Szeged - 2nd tier city

  • University city
  • Cultural city

Debrecen - 2nd tier city

  • University city
  • Biotech centre

Pecs - 2nd tier city

  • University city
  • Finish aerospace investment - creating 6,000 jobs
  • Relatively high unemployment - previously a mining centre
  • Cultural capital of Europe 2010
  • World Heritage site

Other towns - and key recent FDI

Szentgotthard

  • Opel factory

Komaron

  • Nokia phone factory - largest in Europe (claim?). This has drawn labour from across the Slovak border.

Note - a new Nokia factory has been announced for Cluj-Napoca in Romania (which I am visiting tomorrow).

Esztergom

  • Suzuki car plant - 300,000 cars per year

Szekesfehervar

  • Phillips electronics

Summary

Budapest is the obvious place for property investment.

Looking around Hungary there is no obvious second city. Candidates for investment might be Pecs (which will be European Capital of Culture) or Gyor - with a new Danube port and proximity to Slovakia and Austria.

These would be my two candidates for 200% growth in the next five years - but perhaps we are ahead of ourselves by one to three years?

If I had to choose one city, it would probably be Gyor as having the greatest potential - although I have to admit that I haven't visited this city,

Perhaps we should see if the reforms work first and Budapest takes off before we head for the second cities?

Got a view?

Cheers
Neil

PS. Tomorrow I am in Cluj-Napoca, Romania, looking at the new industrial, retail investments in this city and deciding if I really believe it has the potential to grow from 400,000 (including students) to 2 million in the next 10 years! Watch this space...


You can join Neil on his trip via his blog, Max Growth goes in search of the best investment opportunities.

Please feel free to leave your opinion on his findings and Neil is also keen for you to leave your candidates for entry into the 200% Club - is there somewhere you think has the potential for 200% property price growth in the next five years? We want to know about it!

» Click here to read all of Neil's updates from his search...

Interested? Browse these related topics:
East European Property Hungary Property Property Investment Europe

My Opinion

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Richard Hungary for growth - Picking Gyor and Pecs?
Posted: Aug 4 07 22:26
Total Posts: 65
Users Rating:

Ryan Air are paying particular attention to Budapest at the moment, with several new routes opening up to the UK and also to various other locations throughout EU, most recently announced, - Germany. Investment in the tourism industry and the continual whitening of the economy (19% increase in collected taxes!), reduction in public spending all shine a positive light on the EMU convergence program. Office market is booming! As is the residential market. The development I purchased in - the first phase sold out now - within 5 month. Prices are now 19% higher than when I purchased at launch ... how that will translate into real gain we will have to see. Next few years will see ALOT of apartments built, however I think that this increased supply will be outstripped by increased demand. As more and more international companies take up office space, relocating staff to HU, new residential flats seem to be of particular interest now. Todays headlines "Hungarian households' Swiss franc-denominated loans rise to all-time high in June". Big purchases continue through foreign currency - beating the painful austerity measures. Not everything is rosey though ... retail sector is having a tough year - not likely to improve significantly for next year. This is of course entirely due to the austerity measures taken by the government. From now, until EMU entry I see gradual improvements in all facets of the HU economy, whilst the reverse is true here in the UK. I see nothing but pain in the UK as interest rates continue to rise and the subprime situation deteriorates, and as businesses find it increasingly difficult to raise finance, increasing unemployment and general unwinding of UK debt burden are the order of the day. Very good time to be in the debt consolidation market in UK, - for the next few years at least.

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Huw Hungary
Posted: Aug 6 07 00:03
Total Posts: 158
Users Rating:

Richard couldn't disagree but surely there are many better places to invest currently? Huw

Average Rating: unrated
Richard Better places
Posted: Aug 11 07 17:28
Total Posts: 65
Users Rating:

Perhaps there are more popular places to invest (I would not say better places), however I am not a sheep and do not like following the herd. When the marketing machines of companies such as property secrets finally refocus on Hungary I will reap the benefits. I bought my 2 bed apartment for 80k Euros 5 months ago, when investor confidence was rock bottom (it has since bounced back after several years of falls). It is now worth 96k Euro (end of first phase of the development). It will not be completed until December 2008 - (20 month development), by then I expect the economy to be well into a growth phase.

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