Poland's new, new middle class, the Wow! Factor...and what it means for investors

Poland's new, new middle class, the Wow! Factor...and what it means for investors
20th July 2007

By Steve Desmond

It was 1991. Ireland were up against Poland and I had tickets for the game - a qualifier for Sweden '92. I flew into a strange place called Poznan.

I landed at what I can only describe as a Soviet-style air force base. This was a bizarre kind of place that seemed so far away from the first world - cut off, backward and, most of all, poor.

I had PLN250, 000 in my pocket - worth about £50, and I just couldn't spend it, for two reasons - everything was dirt cheap and there was nothing to spend it on anyway.

People seemed nervous of anything Western and everywhere looked dark and grey - grey skies and grey people fumbling out of a dark communist past.

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